For the launch of a new e-model series of the largest automotive group in Germany, AIlon was able to identify the optimal target group according to the marketing concept and to develop advertising me…
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Our client spends the majority of its marketing budget on influencer marketing. The problem? Our client had developed methods to evaluate the quality of influencers, but had not found a way to valida…
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Our client spends the majority of its marketing budget online. The problem? Not the entire audience can be reached online. Thus the client consulted AIlon in order to figure out the marketing losses …
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When you want your clients to feel like home, you have to know what "home" means to them. AIlon knows the preferences of your audience regarding every aspect of life: from what kind of music they lis…
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Our client had a detailed segmentation of his audience which has been based on socio-demographics and geographics, however, it missed the key-driver for his clients purchase-decision: The psychometr…
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Insurance fraud is defined as exaggerating a legitimate claim. Read more
Which ten keywords best describe Volkswagen customers? What distinguishes them from non-Volkswagen customers? AIlon gives the answer.
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Increasing specialization and demographic change are creating an increasingly heated atmosphere in the market for the world's most valuable resource:
Employees
Our customer, a tr…
For the young manufacturing company specialised in sustainable women's fashion, the focus in the past has been on regional direct sales. For the next step, sales throughout Germany with its own onlin…
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What are the ten best buzzwords to describe Tesla customers? What distinguishes them from non-Tesla customers? AIlon provides the answer. AIlon compared 30,000 non-Tesla customers with 30,000 Tesla c…
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What are the ten best buzzwords to describe Mini customers? What distinguishes them from non-Mini customers? AIlon provides the answer. AIlon compared 30,000 non-Mini customers with 30,000 Mini custo…
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AIlon is ideally suited as a decision-making basis for developing new target groups, since the DNA of a brand can be quantified using AIlon. We explain here how a target group expansion can work usin…
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Which customers are brand loyal? Who reads which other newspaper? And why? We used AIlon to calculate the loyalty rates in the market based on a sample of 30,000 readers of the newspapers mentioned b…
Read moreFirst we have to define which audience you want to analyze. The definition is crucial, because here we explain AIlon what group of people we are interested in. This definition can be given by an arbitrary combination of
For example an affinity for your product/brand, a competitor's product or any other product. Any lifestyle habit or preference like for example music (-genre), band, newspaper, sports (-club).
For example socioeconomic segments, age, gender, ethnicity, employment sector, education level, feminity / masculinity scores (like being a very female woman)
For example individuals living in urban/rural areas, the state or county or in a radius from a given longitude/latitude
Openness to experience
(inventive/curious vs. consistent/cautious)
Conscientiousness
(efficient/organized vs. easy-going/careless)
Extraversion
(outgoing/energetic vs. solitary/reserved)
Agreeableness
(friendly/compassionate vs. challenging/detached)
Neuroticism
(sensitive/nervous vs. secure/confident)
Many real-life outcomes become more or less probable based on the personality of an individual. These include for example
AIlon delivers crucial insights for various purposes. On the other hand, AIlon can easily overwhelm you with relationships and information, thus you have to define what your goal is. This defintion includes topics like for example
Is it interesting how many distinct, singificant clusters AIlon can find in your audience and how they compare to each other?
Is it interesting for you to learn how to reach your distinct overall audience or its segments most effectively?
Is it interesting for you to learn how much of your marketing budget should flow in which channel to maximize effiency?
Is it interesting for you how your actual costumer-base differs from your audience to find unused market potential of your products?
We can deliver your results in any format. Whatever makes you reach your goal best. The decision for a format mostly depends on how often you will apply AIlon, for example if you would like to analyze how your clients change due to a certain marketing campaign. The most popular formats include
The easiest, fastest and usually cheapest way to access AIlon. We present all of your results in an individual, handmade project overview that allows you to access all the information you need, whenever and wherever you are.
The correct interpretation of the statistical relationships can be tough. If you do not have sufficient capacities for doing so, it's sometimes better to let us explain.
We can also deploy AIlon as an on-premise solution on your servers to put you in the driver's seat. This way you can make your own calculations and integrate AIlon's results into your existing infrastructure.
Contact us to get into augmented intelligence - better today than too late.
