Statistic regarding Calvin Klein customers: most popular automotive influencers

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Calvin Klein

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the fashion label "Calvin Klein", in comparison to the total population. Very noticeable is the positive relation to Matthias Malmedie and Tim Shmee, as well as the negative relation to Blackout and Do It With Dan.

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have a preference for "Matthias Malmedie" is increased by 3.21% .

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