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Automotive Influencer | Edeka
March 23, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the shopping brand "Edeka", in comparison to the total population.
Very pronounced is the positive correlation with Damen Knight and Tim Shmee, as well as the negative relation to Querly and Blackout.
This bar chart visualizes, how a preference for the brand "Edeka" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Edeka" customers to have an affinity for "Querly" is decreased by 1.03% .
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