Statistic regarding Ford brandfans: most popular automotive influencers

AIlon has analyzed 8296 people from Germany who have a very high affinity to Ford and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Ford

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the car manufacturer "Ford", compared to the total population. Extremely pronounced is the positive relation to Matthias Malmedie and SchrauberBlog.

This bar chart visualizes, how an affinity for the brand "Ford" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ford" brandfans to have an affinity for "Matthias Malmedie" is increased by 3.17% .

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