Statistic regarding Hamburger Verkehrsverbund customers: most popular automotive influencers

AIlon has analyzed 2243 people from Germany who have a very high affinity to Hamburger Verkehrsverbund and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Hamburger Verkehrsverbund

March 23, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the mobility service provider "Hamburger Verkehrsverbund", in comparison to the total population. Extremely noticeable is the positive relation to Matthias Malmedie and Dumm Tüch, as well as the decreased value for Lisa Yasmin and GerCollector.

This bar chart visualizes, how an affinity for the brand "Hamburger Verkehrsverbund" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hamburger Verkehrsverbund" customers to have an affinity for "Matthias Malmedie" is increased by 2.51% .

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