Statistic regarding ING-DiBa brandfans: most popular automotive influencers

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | ING-DiBa

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population. Especially pronounced is the increased value for Matthias Malmedie and Tim Shmee, as well as the negative correlation with Blackout and Do It With Dan.

This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Matthias Malmedie" is increased by 4.85% .

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