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Automotive Influencer | Zara
March 24, 2022
This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the fast fashion label "Zara", in comparison to the total population.
Extremely pronounced is the positive relation to GerCollector and Seb Delanney, as well as the negative relation to Matthias Malmedie and Querly.
This bar chart visualizes, how a preference for the brand "Zara" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Matthias Malmedie" is decreased by 1.94% .
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