Statistic regarding Butlers customers: most popular automotive magazines

AIlon has analyzed 5623 people from Germany who have a very high affinity to Butlers and compared the mean values with a representative sample of the population.

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Automotive Magazine | Butlers

March 23, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the furniture retailer "Butlers", in comparison to the total population. The preference for the magazines "ADAC Motorwelt" and "Auto Zeitung" is clearly increased, while it is clearly decreased for the the magazines "Auto Motor Sport" and "Auto BILD".

This bar chart visualizes, how a preference for the brand "Butlers" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Butlers" customers to have an affinity for "ADAC Motorwelt" is increased by 42.14% .

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