Statistic regarding Calvin Klein customers: most popular automotive magazines

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

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Automotive Magazine | Calvin Klein

March 23, 2022

This statistic visualizes the most popular automotive magazines of that part of the German population, with a strong preference for the fashion label "Calvin Klein", in comparison to the total population. The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is moderately increased, while it is strongly decreased for the the magazines "Ramp Space" and "Classic Trader".

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have an affinity for "Auto Zeitung" is increased by 113.2% .

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