This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsAutomotive Magazine | Henkel
March 23, 2022
This statistic visualizes the favorite automotive magazines of that part of the German population, with a strong preference for the chemical company "Henkel", in comparison to the total population.
The preference for the magazines "ADAC Motorwelt" and "Octane Magazine" is clearly increased, while it is considerably decreased for the the magazines "Auto Motor Sport" and "Auto BILD".
This bar chart visualizes, how an affinity for the brand "Henkel" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Auto Motor Sport" is decreased by 22.57% .
You are free to share and adapt, you must give appropriate credit.
