Statistic regarding Red Bull customers: most popular automotive magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Automotive Magazine | Red Bull

March 24, 2022

This statistic shows the most popular automotive magazines of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is strongly increased, while it is considerably decreased for the the magazines "Octane Magazine" and "Classic Trader".

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Auto Zeitung" is increased by 105.79% .

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