Statistic regarding Vichy customers: most popular automotive magazines

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Vichy

March 23, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a high affinity for the cosmetics brand "Vichy", in comparison to the total population. The preference for the magazines "ADAC Motorwelt" and "Octane Magazine" is clearly increased, while it is moderately decreased for the the magazines "Auto BILD" and "Auto Motor Sport".

This bar chart visualizes, how an affinity for the brand "Vichy" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Auto BILD" is decreased by 42.01% .

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