Statistic regarding Alnatura customers: most popular beauty influencers

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Alnatura

March 23, 2022

This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the shopping brand "Alnatura", in comparison to the total population. Extremely pronounced is the increased value for Bretman Rock and Nikis Beauty Channel, as well as the negative relation to Ingrid Nilsen and Bibisbeautypalace.

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have an affinity for "Bretman Rock" is increased by 1.81% .

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