Statistic regarding Alnatura customers: most popular beauty influencers

AIlon has analyzed 5607 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

Beauty Influencer | Alnatura

April 22, 2021

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the shopping brand "Alnatura", in comparison to the total population. Extremely pronounced is the positive relation to Michelle Phan and Shaaanxo, as well as the decreased value for Dagibee and Paola Maria.

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have an affinity for "Michelle Phan" is increased by 10.52% .


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Christopher Dübe

Christopher Dübe

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