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Beauty Influencer | Henkel
March 23, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population.
Extremely pronounced is the positive relation to Dagibee and Paola Maria, as well as the decreased value for Ingrid Nilsen and James Charles.
This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Dagibee" is increased by 5.21% .
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