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Beauty Influencer | IKEA
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the furniture retailer "IKEA", compared to the total population.
Especially noticeable is the positive correlation with Jeffree Star and Paola Maria, as well as the decreased value for Ingrid Nilsen and Goss Makeup-Artist.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Jeffree Star" is increased by 1.55% .
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