Statistic regarding Netflix customers: most popular beauty influencers

AIlon has analyzed 14988 people from Germany who have a very high affinity to Netflix and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Netflix

March 24, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the tech company "Netflix", in comparison to the total population. Very noticeable is the positive relation to Jeffree Star and Bretman Rock, as well as the negative correlation with Ingrid Nilsen and Bibisbeautypalace.

This bar chart visualizes, how an affinity for the brand "Netflix" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Netflix" customers to have an affinity for "Jeffree Star" is increased by 1.47% .

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