Statistic regarding Nike customers: most popular beauty influencers

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Nike

March 24, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the fashion label "Nike", in comparison to the total population. Very noticeable is the positive correlation with Paola Maria and Jeffree Star, as well as the negative relation to Ingrid Nilsen and Huda.

This bar chart visualizes, how an affinity for the brand "Nike" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Paola Maria" is increased by 1.06% .

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