Statistic regarding ProSieben viewers: most popular beauty influencers

AIlon has analyzed 12412 people from Germany who have a very high affinity to ProSieben and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | ProSieben

March 23, 2022

This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the media company "ProSieben", in comparison to the total population. Especially noticeable is the positive correlation with Dagibee and Paola Maria, as well as the negative correlation with Ingrid Nilsen and Goss Makeup-Artist.

This bar chart visualizes, how a preference for the brand "ProSieben" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have an affinity for "Dagibee" is increased by 10.46% .

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