Statistic regarding Vichy customers: most popular beauty influencers

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Vichy

March 23, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the cosmetics brand "Vichy", in comparison to the total population. The largest deviations in the positive range are: Dagibee and Paola Maria and in the negative range are: Ingrid Nilsen and James Charles.

This bar chart visualizes, how an affinity for the brand "Vichy" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Dagibee" is increased by 5.94% .

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