Statistic regarding Apple customers: most popular celebrity magazines

AIlon has analyzed 28825 people from Germany who have a very high affinity to Apple and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Apple

March 23, 2022

This statistic visualizes the most popular celebrity magazines of that part of the German population, with a strong preference for the tech company "Apple", in comparison to the total population. The preference for the magazines "Ok" and "Shape" is clearly increased, while it is considerably decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how an affinity for the brand "Apple" correlates with an affinity for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple" customers to have an affinity for "Freizeit Revue" is decreased by 45.2% .

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