This study is based on a small sample and is not entirely current.
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Create current statisticsCelebrity Magazine | Henkel
March 23, 2022
This statistic visualizes the most popular celebrity magazines of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population.
The preference for the magazines "inTouch" and "Ok" is clearly increased, while it is clearly decreased for the the magazines "Freizeit Revue" and "Das neue Blatt".
This bar chart visualizes, how an affinity for the brand "Henkel" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "inTouch" is increased by 132.61% .
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