Statistic regarding IKEA customers: most popular celebrity magazines

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

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Celebrity Magazine | IKEA

March 24, 2022

This statistic visualizes the most popular celebrity magazines of that part of the German population, with a strong preference for the furniture retailer "IKEA", in comparison to the total population. The preference for the magazines "Ok" and "inTouch" is strongly increased, while it is clearly decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Ok" is increased by 54.39% .

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