This study is based on a small sample and is not entirely current.
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Create current statisticsCelebrity Magazine | ING-DiBa
March 24, 2022
This statistic shows the most popular celebrity magazines of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population.
The preference for the magazines "Shape" and "Ok" is considerably increased, while it is strongly decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".
This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Freizeit Revue" is decreased by 48.6% .
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