Statistic regarding Nike customers: most popular celebrity magazines

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Nike

March 24, 2022

This statistic visualizes the favorite celebrity magazines of that part of the German population, with a high affinity for the fashion label "Nike", in comparison to the total population. The affinity for the magazines "Ok" and "inTouch" is considerably increased, while it is moderately decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how an affinity for the brand "Nike" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Freizeit Revue" is decreased by 39.64% .

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