Statistic regarding Vichy customers: most popular celebrity magazines

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

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Celebrity Magazine | Vichy

March 23, 2022

This statistic visualizes the most popular celebrity magazines of that part of the German population, with a high affinity for the cosmetics brand "Vichy", in comparison to the total population. The affinity for the magazines "Gala" and "Bunte" is strongly increased, while it is strongly decreased for the the magazines "Freizeit Revue" and "Das neue Blatt".

This bar chart visualizes, how a preference for the brand "Vichy" correlates with an affinity for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Gala" is increased by 87.78% .

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