This study is based on a small sample and is not entirely current.
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Create current statisticsCharity Magazine | Henkel
March 23, 2022
This statistic visualizes the most popular charity magazines of that part of the German population, with a high affinity for the chemical company "Henkel", compared to the total population.
The affinity for the magazines "SOVD Zeitung" and "Naturschutz Heute" is strongly increased, while it is considerably decreased for the the magazines "Johanniter" and "VDK Zeitung".
This bar chart visualizes, how an affinity for the brand "Henkel" correlates with a preference for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "SOVD Zeitung" is increased by 2.8% .
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