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Economy Magazine | Henkel
March 23, 2022
This statistic visualizes the favored economy magazines of that part of the German population, with a high affinity for the chemical company "Henkel", compared to the total population.
The preference for the magazines "Business Punk" and "Brand Eins" is clearly increased, while it is considerably decreased for the the magazines "Capital" and "T3N".
This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Business Punk" is increased by 33.32% .
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