Statistic regarding HUK-Coburg brandfans: most popular economy magazines

AIlon has analyzed 20960 people from Germany who have a very high affinity to HUK-Coburg and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | HUK-Coburg

March 23, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the financial services company "HUK-Coburg", in comparison to the total population. The preference for the magazines "Wirtschaftswoche" and "Manager Magazin" is clearly increased, while it is clearly decreased for the the magazines "Unternehmer.de" and "HORIZONT".

This bar chart visualizes, how a preference for the brand "HUK-Coburg" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HUK-Coburg" brandfans to have a preference for "Wirtschaftswoche" is increased by 16.8% .

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