Rossmann Brandfans: Economy Magazine

AIlon analyzed 36,845 individuals from Germanywho have a very high affinity for Rossmann and compared the aggregated values to a representative sample of the population.

Economy Magazine | Rossmann
This chart visualizes the affinities of people from Germany who are brandfans of Rossmann with respect to Economy Magazine. The most popular include T3N (1.86x), W And V (1.48x), Unternehmer De (1.41x).
The lowest values include The Economist (-0.12x), Brand Eins (0.18x), Manager Magazin (0.2x), Gründerszene (0.21x), Enorm Magazin (0.73x).
The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.
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