Statistic regarding Zara customers: most popular economy magazines

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Economy Magazine | Zara

March 24, 2022

This statistic visualizes the favorite economy magazines of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population. The preference for the magazines "Business Punk" and "Brand Eins" is clearly increased, while it is clearly decreased for the the magazines "Unternehmer.de" and "T3N".

This bar chart visualizes, how a preference for the brand "Zara" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Business Punk" is increased by 56.14% .

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