Statistic regarding Apple customers: most popular entertainment influencers

AIlon has analyzed 28825 people from Germany who have a very high affinity to Apple and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Apple

March 23, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the tech company "Apple", in comparison to the total population. Especially noticeable is the positive correlation with Joko Winterscheidt, Dwayne Johnson, Udo Bönstrup, as well as the negative relation to Guido Maria Kretschmer, Sascha Grammel, Daniela Katzenberger.

This bar chart visualizes, how an affinity for the brand "Apple" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple" customers to have an affinity for "Joko Winterscheidt" is increased by 5.33% .

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