Statistic regarding Converse customers: most popular entertainment influencers

AIlon has analyzed 2287 people from Germany who have a very high affinity to Converse and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Converse

March 23, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the fashion label "Converse", in comparison to the total population. The largest outliers in the positive range are: Joko Winterscheidt, Daniel Aminati, Kaya Yanar and in the negative range are: Sascha Grammel, Marcel Scorpion, Anni the Duck.

This bar chart visualizes, how an affinity for the brand "Converse" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Converse" customers to have a preference for "Joko Winterscheidt" is increased by 8.5% .

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