Statistic regarding Doritos customers: most popular entertainment influencers

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Doritos

March 23, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the food manufacturer "Doritos", compared to the total population. The largest outliers in the positive range are: Joko Winterscheidt, Udo Bönstrup, Palina Rojinski and in the negative range are: Guido Maria Kretschmer, Daniela Katzenberger, Ilka Bessin.

This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "Joko Winterscheidt" is increased by 4.65% .

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