Statistic regarding Red Bull customers: most popular entertainment influencers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Red Bull

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. The largest outliers in the positive range are: Dwayne Johnson, Joko Winterscheidt, Udo Bönstrup and in the negative range are: Guido Maria Kretschmer, Daniela Katzenberger, Sascha Grammel.

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Dwayne Johnson" is increased by 10.46% .

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