Statistic regarding Red Bull customers: most popular entrepreneur influencers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entrepreneur Influencer | Red Bull

March 24, 2022

This statistic visualizes the most popular entrepreneur influencers of that part of the German population, with a strong preference for the food manufacturer "Red Bull", in comparison to the total population. Especially pronounced is the increased value for Richard Branson, as well as the negative correlation with Jack Ma.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Entrepreneur Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Richard Branson" is increased by 2.46% .

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