Statistic regarding Dolce & Gabbana customers: most popular family magazines

AIlon has analyzed 8886 people from Germany who have a very high affinity to Dolce & Gabbana and compared the mean values with a representative sample of the population.

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Family Magazine | Dolce & Gabbana

March 23, 2022

This statistic shows the preferred magazins for families of that part of the German population, with a strong preference for the fashion label "Dolce & Gabbana", in comparison to the total population. The preference for the magazines "Baby und Familie" and "Super Illu" is considerably increased, while it is moderately decreased for the the magazines "Super Illu" and "Baby und Familie".

This bar chart visualizes, how a preference for the brand "Dolce & Gabbana" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dolce & Gabbana" customers to have an affinity for "Baby und Familie" is increased by 135.25% .

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