Statistic regarding Nikon customers: most popular family magazines

AIlon has analyzed 12806 people from Germany who have a very high affinity to Nikon and compared the mean values with a representative sample of the population.

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Family Magazine | Nikon

March 24, 2022

This statistic shows the preferred magazins for families of that part of the German population, with a strong preference for the tech company "Nikon", compared to the total population. The affinity for the magazines "Baby und Familie" and "Super Illu" is strongly increased, while it is clearly decreased for the the magazines "Super Illu" and "Baby und Familie".

This bar chart visualizes, how an affinity for the brand "Nikon" correlates with an affinity for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nikon" customers to have an affinity for "Baby und Familie" is increased by 47.18% .

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