Statistic regarding Doritos customers: most popular fashion magazines

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

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Fashion Magazine | Doritos

March 23, 2022

This statistic visualizes the favored fashion magazines of that part of the German population, with a strong preference for the food manufacturer "Doritos", in comparison to the total population. The affinity for the magazines "Madame" and "Vogue" is moderately increased, while it is considerably decreased for the the magazines "Burda Style" and "Harpers Bazaar".

This bar chart visualizes, how an affinity for the brand "Doritos" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "Madame" is increased by 50.17% .

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