Statistic regarding Henkel customers: most popular fashion magazines

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

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Fashion Magazine | Henkel

March 23, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population. The preference for the magazines "Grazia" and "Glamour" is clearly increased.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Grazia" is increased by 129.0% .

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