Statistic regarding Red Bull customers: most popular fashion magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Fashion Magazine | Red Bull

March 24, 2022

This statistic visualizes the most popular fashion magazines of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. The affinity for the magazines "Glamour" and "Madame" is clearly increased, while it is clearly decreased for the the magazines "Burda Style" and "InStyle".

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Burda Style" is decreased by 41.09% .

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