Statistic regarding Alnatura customers: most popular food influencers

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Alnatura

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. Extremely pronounced is the positive relation to Eat This and Jamie Oliver, as well as the negative correlation with Ralf Zacherl and Tiny Spoon.

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Eat This" is increased by 5.24% .

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