Statistic regarding Doritos customers: most popular food influencers

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Doritos

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the food manufacturer "Doritos", compared to the total population. Extremely noticeable is the increased value for Gordon Ramsay and Vegan Richa, as well as the negative relation to Johann Lafer and Ralf Zacherl.

This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Gordon Ramsay" is increased by 2.15% .

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