Statistic regarding Nike customers: most popular food influencers

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Nike

March 24, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the fashion label "Nike", compared to the total population. Extremely pronounced is the positive relation to Gordon Ramsay and Minimalist Baker, as well as the negative correlation with Ralf Zacherl and Johann Lafer.

This bar chart visualizes, how a preference for the brand "Nike" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Gordon Ramsay" is increased by 0.85% .

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