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Food Influencer | Otto Group
March 24, 2022
This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the shopping brand "Otto Group", compared to the total population.
The largest deviations in the positive range are: Cornelia Poletto and Steffen Henssler and in the negative range are: Ralf Zacherl and Yotam Ottolenghi.
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Cornelia Poletto" is increased by 1.85% .
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