Statistic regarding Red Bull customers: most popular food influencers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Red Bull

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the food manufacturer "Red Bull", in comparison to the total population. The largest outliers in the positive range are: Gordon Ramsay and Cornelia Poletto and in the negative range are: Deutschland is(s)t vegan and Nelson Müller.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Gordon Ramsay" is increased by 2.44% .

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