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Food Influencer | Zara
March 24, 2022
This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population.
Extremely pronounced is the increased value for Minimalist Baker and Vegan Richa, as well as the negative correlation with Johann Lafer and Alfons Schuhbeck.
This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Minimalist Baker" is increased by 2.88% .
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