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Food Magazine | IKEA
March 24, 2022
This statistic shows the most popular food magazines of that part of the German population, with a high affinity for the furniture retailer "IKEA", compared to the total population.
The preference for the magazine "Lecker" is strongly increased, while it is considerably decreased for the the magazine "Mit Liebe - Das Genussmagazin".
This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Lecker" is increased by 73.39% .
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