Statistic regarding Nike customers: most popular fashion magazines

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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Food Magazine | Nike

March 24, 2022

This statistic visualizes the favorite food magazines of that part of the German population, with a strong preference for the fashion label "Nike", in comparison to the total population. The affinity for the magazine "Lecker" is moderately increased, while it is clearly decreased for the the magazine "Mit Liebe - Das Genussmagazin".

This bar chart visualizes, how a preference for the brand "Nike" correlates with an affinity for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Lecker" is increased by 41.64% .

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