Statistic regarding Red Bull customers: most popular fashion magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Magazine | Red Bull

March 24, 2022

This statistic shows the most popular food magazines of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. The preference for the magazine "Lecker" is clearly increased, while it is considerably decreased for the the magazine "Mit Liebe - Das Genussmagazin".

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Lecker" is increased by 58.19% .

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