Statistic regarding WhatsApp customers: most popular fashion magazines

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

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Food Magazine | WhatsApp

March 23, 2022

This statistic visualizes the favorite food magazines of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", in comparison to the total population. The affinity for the magazine "Lecker" is clearly increased, while it is considerably decreased for the the magazine "Mit Liebe - Das Genussmagazin".

This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Lecker" is increased by 30.76% .

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